There’s no way around it – 2020 was a tough year for travel and tourism. But it was also a year where many of you took the opportunity to learn, adapt, and identify new ways to do business and bring new customers into the fold. Whether it was offering a new virtual experience or setting up a health & safety policy, FareHarbor Compass was focused on giving you the knowledge and resources you needed to improve your skills and find creative ways to market your tours & activities to keep up with the obstacles our industry faced. 

This video takes a look back at the Compass content you were most interested in throughout 2020 – and what’s here to stay in 2021!

Additional Resources: 

Top Viewed Guides: 

• Communicating Health and Safety Policies on Your Website
• Providing Safe Experiences: Implementing Cleanliness & Sanitation Standards
• Actionable Resources For Your COVID-19 Response

Top Attended Webinars:

• 8 Ways to Maximize Google My Business for Sales
• 3 Best Email Campaigns for Tour Operators
• Improving Customer Engagement and Conversions With Your Dashboard

Top Completed Guides: 

• Optimize Your Website to Capture Last-Minute & In-Destination Bookings: 
• Email Tips: Communicating With Your Clients During & After Coronavirus
• Expand Your Reach with the FareHarbor Distribution Network 

Top Bookmarked Guides: 

• Content Is King: Getting Started with Blogging
• First Steps to Creating a Virtual Tour
• 3 Best Email Campaigns for Tour Operators

Top Attended Spark Sessions: 

• From Conversation to Action: Diversity and Inclusion in the Tourism Industry – Roundtable featuring Booking.com, Black Travel Alliance, and Invisibly Cities
• When, Where, & How Sustainable Tourism is Changing
• What’s Under the Dash: Fresh FareHarbor Feature Updates