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Rapid Fire: International Demand Building with Visit Scotland

Last updated on November 15, 2021
15 minutes
Key Takeaways
  • Learn how Visit Scotland is focusing on re-building international travel with a focus on sustainability.
  • Covid has accelerated trends in active travel, buying local, and the environmental impacts of travel.
  • Creating and publishing new content can help promote your business to an international audience.
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Patrick OShaughnessey, from Visit Scotland, will discuss the importance of increasing international travel in order to help with COVID recovery — and the tips to do so in your own area too.

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