When it comes to your online presence, branding doesn’t stop at your website. You want people to recognize any materials published by your company, such as email newsletters, social media posts, advertisements, and more. It’s essential to design your brand around all aspects of the web. Most of the time the guests who sign up for your tours or activities are going to have exclusively been introduced to your company online ahead of their booking.

We’ve put together a list of web branding basics so you can create a signature look and feel for your company. This checklist covers everything from social media basics and email signatures to photography, SEO, and more — all the important aspects of your brand. For an overview of visual branding and identity, get started with our Branding 101 Guide. 

 By following these web branding guidelines, you can ensure that your company has a signature look and feel across the web. Whether customers come across your social media posts or click on an ad for one of your tours, your business will be easily recognizable across every channel. For more brand essentials like logos, fonts, and more, check out the brand building essentials checklist.