Your slower months can present you with a unique opportunity to better your business and boost revenue. When you have less frequent or no tours running, you can spend your time preparing for the next season and finding creative ways to increase cash flow. Proactive planning now can set you up for success when the busy season returns.
This checklist is designed to offer simple steps you can take to make the most of your off-season — and help you finish the year off strong.
Run a seasonal or holiday marketing campaign
Help your customers give their loved ones the gift of experiences this year! As the end of the year is prime time for consumer spending, it’s an ideal period to ramp up your marketing efforts.
Set up next year’s calendar
Get your availabilities calendar ready for the upcoming year as soon as possible. You’ll eliminate the headache of doing it during your busy season AND ensure you don’t lose out on an early booking.
Market your gift cards everywhere and often
If you’re not already selling gift cards, this is your sign to do so! It’s a low risk, high reward revenue stream during your slow season — or all year round.
Create new offerings specifically for the fall or winter season
While this strategy may require the most amount of planning, it can easily bring in the highest reward.
With many operator’s slow seasons quickly approaching, now is the time to prepare for next year!
