From activity pages and about us descriptions to blog posts, FAQ pages, and everything in between, the content you write for your website is one of the most important aspects of your digital marketing strategy.

No matter what kind of content you write, every great piece of content should follow a set of guidelines to appeal to both your customers and search engines. When it comes time to write content for a new page of your website, or when you’re looking to refresh an old blog post, this checklist covers everything you need to write content that sells.

If you can check these 10 items off your list, you’re well on your way to creating content that sells. For more tips on how to improve your writing and make the most of the content on your site, head on over to our ultimate content guide and blogging do’s and don’ts.