Ready to spice up your social media game? You might be a pro at stories, text-based posts, and quick videos, but there’s a whole world of content waiting to inject some serious pizzazz into your strategy!

In this article, we’ll explore five types of social media content that you can add to your strategy for increased engagement and brand visibility. Let’s dive in!

1. Live Streams

Picture this: Your own personal TV channel beamed straight into the digital universe! That’s what live streams are all about—real-time, unfiltered connections with your audience. It’s not just content; it’s an experience.

The benefits of live streaming are numerous. It offers direct engagement with your audience, allowing for immediate interaction and feedback. Live streams also humanize your brand, showcasing the people behind the tour or activity.

To execute a successful live stream, preparation is key:

• Ensure a stable internet connection to avoid technical glitches. 
• Plan your content beforehand, but be ready for spontaneous moments — that’s what makes live streams exciting. 
• Promote your stream ahead of time to maximize viewership and engage with viewers during the broadcast by responding to comments. 
• Remember, authenticity wins in live streams!

2. Polls & Questions

Polls and questions are interactive tools on social media that allow you to engage directly with your audience. They’re essentially mini surveys where you ask your followers a question and spark conversations that’ll leave everyone talking.

Here are a few tips to successfully create polls and questions:

• Keep your polls and questions simple and straightforward. The easier they are to understand, the more likely people are to participate. 
• Use them to gather feedback about your products or services or just to entertain and engage.
• Always respond to the results or answers you receive. This shows your followers that their input matters and encourages future interaction. 

Pro Tip: Instagram has a stickers feature that lets you easily add a poll or question to your Stories. Users get to select their poll answer and see the results in real time. With the question sticker, you can ask open-ended questions to your follower base. Learn how to use these stickers and more in this article.

An infographic highlighting how tour operators can market to solo travelers.

Get polling and asking, and let the conversations begin!

3. Infographics

Infographics are visual representations of data or information. They combine elements of text, graphics, and design to present complex information quickly and clearly.

Infographics simplify complex information, making it easy to digest in an engaging format. They can boost comprehension, recall, and retention. Plus, they’re shareable, which can increase your reach and visibility.

For successful execution, here are a few tips:

• Start with quality data. Make sure the information you want to convey is accurate and relevant.
• Keep your design clean and simple — overcrowding can confuse your audience. 
• Use colors and fonts consistently, and make sure the text is legible. 
• Promote your infographic or chart on all your social channels to maximize its impact. 

Remember, a well-crafted infographic can tell a story that resonates far beyond the confines of words.

4. Memes

Memes are the life of the internet party, and now your brand can join in. They’re not just funny pictures; they’re shareable gold that adds a touch of humor and relatability to your brand. They often involve a play on words, a funny picture, or a cultural symbol that resonates with many people.

To successfully use memes:

• Stay updated with popular trends. However, ensure any meme you use aligns with your brand voice and is appropriate for your audience.
• Timing is everything. Memes have a short lifespan, so posting while they’re still trending is key. 
• Creativity is crucial in meme culture, so don’t be afraid to create your own!

5. GIFs

Lights, camera, GIFs! These short, looping clips (a.k.a. Graphics Interchange Format) are the secret sauce to injecting personality into your posts. They’re attention-grabbers, emotion-conveyors, and they can make your content irresistibly entertaining.

The pros of using GIFs include their ability to grab attention, inject personality into posts, and increase engagement rates. They can make your content more relatable and entertaining.

When using GIFs:

• Ensure they align with your brand voice and message. 
• Be mindful of the file size, as large GIFs can slow down loading times on your website or social media platforms. 
• Use them sparingly to maintain their impact, and consider creating your own unique GIFs to stand out from the crowd. 
• Always ensure they enhance your message.

Incorporating these five types of social media content into your strategy can truly revolutionize your brand’s online presence. From live streams to memes, each type brings its own flair, sparking conversations, fostering engagement, and giving your brand the personality it deserves. Remember, the key is understanding your audience, staying authentic, and always delivering value.