You’re probably familiar with the must-have pages that ensure a great user experience on your website, like a contact page and home page.

Apart from these common inclusions, there are several other pages you should consider adding to your website to convey who you are and win over potential customers.

These 5 additional pages are the perfect way to give your website a makeover!

1. Local Guide/Things to Do in Your Area

Demonstrate your local expertise by creating a web page with information on things to do in your area. Include the following:

• Points of interest
• Free activities
• Museums
• Restaurants
• Accommodations 
• And anything else you think would be useful!

Put yourself in the shoes of a first-time visitor to your town or city. What would you want to know about the area to make your trip more enjoyable? 

You can also work on your link building strategy by including links to any local businesses you feature on this page. If you’ve joined the FareHarbor Distribution Network, this page is a great place to add links to any tours or activities you resell from local operators. 

Pro tip: Do you have a blog on your website? If so, these pages can work together. Create blog posts that feature topics like getting around your city, family activities, and other things to do. Then you can link to those blog posts on your Things To Do page.

2. Gallery

A picture’s worth a thousand words, so put your best foot forward with a gallery page dedicated to photos and videos of your tours and activities. Feature photos of your area (especially if you’re located somewhere with amazing scenery) as well as images of guests having a blast during your tours and activities! These will entice people to book an experience with you.

3. Extra Resource Pages

Do you have useful resources designed to help guests learn more about a given topic? (For example, a whale watching tour company might have content about the types of whale species seen on tour or fun facts about whales.) Don’t bury this informative content in an about page or elsewhere. 

These resources can help you stand out from your competition and show potential tour guests that you know your stuff! Here are a few examples of extra resource pages you could add to your site, depending on your industry:

• Hiking/backpacking packing list
• Types of wildlife in the area
• Area maps
• Fishing reports/weather
• Webcams
• Local campsites

4. Sustainability Page

Does your business practice sustainability? As sustainable tourism becomes even more widely acknowledged, travelers want to book an experience with a eco-friendly company. Make it easy for potential customers to learn about your green efforts with a dedicated sustainability page.

Include any related awards you’ve won, eco projects you’ve undertaken, eco-tours you offer, or personal philosophy about a certain cause or sustainability practice. Be sure to include photos, infographics, or other visuals to convey your commitment to viewers.

5. Frequently Asked Questions Page

If you’re constantly getting the same questions about your cancellation policy, pet policy, or operating hours, it’s time to create an FAQ page for your website. Not only will this save you and your employees valuable time, but it can drive more bookings since potential customers will be able to see the answer to their question and proceed to make a booking without having to get in touch.

See our tips for building an FAQ page in this guide.

If this list made you realize your website is in need of an upgrade, start gathering resources and writing content for one or two of these extra pages. Keep in mind that not all of these will work for your particular business, so focus on what will create the best experience for potential customers, like the FAQ and gallery pages. 

For additional resources, take a look at this short checklist on expanding your reach through your online presence.