Diversifying where you advertise your company is an important step to reaching as many customers as possible. YouTube is one of the most trafficked media sites worldwide, with well over 2.2 billion active users (Visual…

Your YouTube channel is an opportunity to show viewers what your company is all about. With so many channels on the platform, it’s important to stand out and attract more viewers who could turn into…

Is SEO for YouTube really relevant? You bet it is! Apart from being an opportunity to showcase your brand, videos that rank well on YouTube get more views and more exposure for your business.  YouTube…

YouTube is a useful medium to connect with your audience and show off what makes your tours and activities worth booking. The second-most visited website after Google, YouTube is a search engine unto itself, giving…

Creating high-quality content takes time, whether it’s for social media, marketing emails, or your blog. The last thing you want is for that content to get lost in the barrage of media users receive every…

You’ve set up the most important social media accounts for your business – your profile pictures are added and you’ve already picked out a few funny memes or GIFs to share with your following…your following…the…

The COVID-19 pandemic has affected many aspects of our daily lives, including the things people search for online. We’ve already explored the ways in which Google search trends have changed during the pandemic. In this…

For business owners, having an active social media presence is vital for interacting with your audience and promoting your tours and activities. With so many trends, new social media platforms, and unique marketing strategies emerging…

When times are tough, it’s common for individuals and brands alike to struggle with what to say, particularly on social media. Do you stick with your old messaging and approach communications as though its still…

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…

Emerging as one of the tourism industry’s biggest trends, video should be a central piece of your digital marketing strategy in 2020 and beyond. Video has become a dominant and valuable type of social content…