‘Tis the season of gift giving, and when those holiday sales start to make their way around, you don’t want your touring company or activity-based business to be left out in the cold.  The holidays…

As the holiday season approaches, tour operators should tap into the potential these special days bring. But why can holidays like Halloween, Thanksgiving, Black Friday, and Christmas do so much for tour operations?  In this…

Black Friday, a day synonymous with bargains and long queues, is no longer exclusive to retail businesses and storefronts. Now, we don’t even have to leave the comfort of our homes to cash in on…

Have you ever thought about diversifying your business to take advantage of the winter season? If you traditionally offer summer or warm-weather activities, you might be wondering what you can do to capitalize on the…

As a tour operator or activity provider, many of your customers find your business from your primary marketing channels.  But it can help to leverage other methods of driving bookings, especially during the holidays when…

The Black Friday and Cyber Monday weekend can easily become one of the most profitable times of year for your business. Just take FareHarbor client, Triton Charters, who made $250K in only 6 days during…

Many businesses offer promo codes and discounts to entice their customers to choose specific products or services, and this strategy is perfect for tour and activity operators. Not only does this give customers an incentive…

Employee training is essential whether you operate year-round or run a seasonal business. In the lead-up to your busy season, you will be training new hires and giving yourself time to get your full staff…

Are you planning to promote your tours and activities around Valentine’s Day this year? Even if you’re still on the fence about this romantic holiday, you might be surprised by how easily and quickly you…

The holidays can often feel a bit hectic. Whether you experience an increased demand for your activities during this time of year or you’re juggling a lot of moving pieces surrounding an annual event, you…

During the busiest shopping months of the year, social media is a must-use tool for attracting new customers and nurturing strong relationships with your online community.  In 2022, holiday sales are expected to increase by…

Grab a glass of hot apple cider, gas up the hayride tractor, and start working on your costume because that oh so spooky time of year is almost upon us again. As with any holiday…

Your peak season is winding down, but that doesn’t mean your revenue has to dwindle. The shoulder season (between your peak season and off season) is full of opportunities to capture revenue and continue running…

No time is as exciting as the lead-up to your annual fall festival or highly anticipated event. Whether you’re running your farm festival for the 10th year in a row or thinking about launching a…

We tend to think of the holidays as a time to unwind and celebrate with family and friends, but for most business owners, it’s the time to put your head down and focus on your…

We’ve spent a lot of time apart this past year, so call us crazy optimists but we anticipate a Valentine’s Day boom in 2021, with people going above and beyond – and getting creative –…

Nowadays, it seems like every day is an unexpected national holiday! From Paper Bag Day to Talk Like a Pirate Day (Arr, Matey), there’s always a reason to celebrate – no need to wait until…

With the holidays once again upon us, it’s time to execute your holiday marketing strategy to boost sales during what is traditionally a busy time of year. The holidays looked a little differently last year…

The holiday season always seems to come up quickly, and 2021 is no different, even with the new challenges the pandemic presents. If you’ve already planned your marketing efforts on holidays like Black Friday, Cyber…

The chaos of the holidays can sneak up quickly, and being prepared in advance will help you get your business ready for maximum sales. The popularity of online shopping continues to increase every year, especially…