Social media can be as time-consuming as you allow it to be — both as a user and as a marketer. But as a business owner, you might feel like it’s not worth the time…

A Facebook page is necessary to use many of the platform’s business features, such as creating ads and tracking performance. If you already have a good following on your existing personal profile, you might be…

Creating high-quality content takes time, whether it’s for social media, marketing emails, or your blog. The last thing you want is for that content to get lost in the barrage of media users receive every…

You’ve set up the most important social media accounts for your business – your profile pictures are added and you’ve already picked out a few funny memes or GIFs to share with your following…your following…the…

If you are paying for Facebook Ads, you should be using a Facebook Pixel. Understanding how Facebook Pixels work (and how they relate to your FareHarbor dashboard) can be confusing, but we are here to…

Between creating content and engaging with your followers, there’s a lot that goes into promoting your business on social media. Images play a large role in making your brand stand out, from a recognizable profile…

For business owners, having an active social media presence is vital for interacting with your audience and promoting your tours and activities. With so many trends, new social media platforms, and unique marketing strategies emerging…

Once you’ve set up your Facebook Pixel it’s time to put it to work! As a FareHarbor client, it is likely that you will want to use the Facebook Pixel to sell more availabilities on your…

When times are tough, it’s common for individuals and brands alike to struggle with what to say, particularly on social media. Do you stick with your old messaging and approach communications as though its still…

Stories have become one of the most popular ways to share content on social media. With more and more users accessing social media on their smartphones rather than desktop, Stories have emerged as the leading…

By the end of 2019, a whopping 2.7 billion people will be using social media, according to Statista. This makes social networks like Facebook, Instagram, and Twitter essential locations for reaching a wide audience of…

With over 2 billion active users, Facebook is the most popular social media platform out there, and it has a diverse user base from a variety of age groups. All businesses are expected to have…