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Is Reserve with Google Right for My Business?

Last updated on August 20, 2020
7 minute read

Skill Level


Today’s travelers turn to Google for almost every aspect of their trip planning process. From selecting a dream destination and booking flights to choosing the perfect hotel and researching activities once they arrive at their destination. It should come as no surprise that tour and activity seekers (a.k.a. your customers) can now use Google to book experiences as well. 

In the past, travelers have used Google to actively search for businesses like yours, scrolling through search results and websites to compare rates, availabilities, and other tour details. Today, customers use Reserve with Google to book tours and activities right from the search engine, without even clicking to a website.

Reserve with Google is a service that puts the entire search and booking process in one streamlined platform, enabling users to book directly from Google Search, Google Maps, and “things to do” searches. There’s a good chance you have already seen the “book online” or “find tickets” buttons during a recent search.


Customers can access availability and book a tour in just a few clicks, all without having to open a second window or even visit a website. Reserve with Google speaks directly to the FareHarbor Dashboard for seamless connectivity and updates. Offer your tour availability in real-time on Google platforms, gain exposure to new customers browsing the internet, and access all of the information about bookings in the Dashboard.

This guide will cover how Reserve with Google works, how to get set up with Reserve With Google, and how to start reaching more potential customers today.

How Does Reserve with Google Work?

Let’s say a traveler searches on Google for “food tours in Rome.” The Search Engine Results Page (SERP) will display a list of companies below the ads, showing businesses with the most five-star reviews at the top. The traveler selects a business they’re interested in and lands on the company’s Google My Business panel.

After taking a look, the traveler clicks “book tickets,” and is taken to a Reserve with a Google page showing a short tour description, schedule, pricing, and a prompt to purchase tickets. From there, the traveler can complete the booking right from the Reserve with Google page.

Reserve with Google functions in several places on the SERP giving searchers multiple ways to find and book activities. Customers can locate businesses via Google My Business listings on the SERP, through Google Maps section of the SERP, and by searching “things to do” in their area.

Once a traveler completes the booking, payment flows through FareHarbor to the Dashboard just like any normal online booking.

Similarly, the booking details appear in the Dashboard with all the information you need to know about the customer and booking. FareHarbor’s connectivity team will set up the integration for you with one to three of your most popular items, so you can sit back and watch those bookings flow in.

Google’s booking tool also allows businesses to manage bookings, contact customers, give refunds, and more all from their FareHarbor Dashboard. For customers, booking through Google gives them additional reminders and notifications of their tour through Google Calendar, Gmail, and mobile devices.

Best of all? Reserve with Google is currently free to use (and getting it integrated with FareHarbor is free as well)! Booking fees will be the same as any online booking through your website, and the end customer will pay the same price on Google as they would your website.

What Are the Requirements?

Wondering if Reserve with Google is right for your business? There are a few requirements to meet before you’re on the way to increasing bookings through Google.

First, your business must offer tours, activities, or attractions in order to be eligible for Reserve with Google. 

Your business must also have a valid Google My Business page. If you haven’t already, set up your page in a few steps and use it to improve online presence. Make sure your company information is up to date to help customers find and book a tour with your business.

Finally, the location of your business listed in Google must match the business location in FareHarbor exactly, allowing bookings to flow seamlessly into your Dashboard.

How Can I Get My Business Listed on Reserve with Google?

As a FareHarbor client, you’re already halfway there! Start by registering your business on Google in a few simple steps — our team will take care of the rest.

Since our integration with Reserve with Google is completely free, FareHarbor is opting in clients based in the US and is actively reaching out to non-US clients to get set up with the integration. If you haven’t heard from us already, reach out to FareHarbor Support to get set up today.

Our connectivity team will set up the integration with several of your most popular items to see the best results fast. Take this opportunity to gain exposure with new customers, reach a wider audience, and see more bookings in the Dashboard! These are only a few of the benefits of using Reserve with Google. For more information about how to gain customers with this handy tool, check out our guide on increasing online bookings with Reserve with Google! 

If you’re as eager to get started as we are, use the Reserve With Google sign-up link (it’s free to use!), reach out to FareHarbor Support or take a look at the frequently asked questions about this connection.

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